With over 15 years of experience in all things AdTech, Publisher Monetization, and Programmatic Campaign Management, Thomas Advertising and Thomas Media Group can help you achieve your goals.
Thomas Media Consulting LLC was founded by AdTech industry veteran Nathan Thomas in 2025 to offer comprehensive advisory, consulting and fractional leadership services across the digital media ecosystem for publishers, advertisers, intermediaries and more. From the bid request to the ad impression- we know a thing or two about everything in the middle.
Key areas of expertise are:
- Publisher Monetization
- Digital Campaign Management
- Programmatic Campaign Management
- Ad Operations
- Yield Management & Header Bidding
- Curation
- SSPs & DSPs
- Data Management Platforms & Audience Taxonomies
- 1P Data Management (generation, targeting, monetization etc.)
- Identity Resolution & Signal Loss
- Privacy Laws & Regulations
- COPPA & Kids safe advertising
- Publisher Team Management
- Alternative Identity providers & technology
- AdTech and MarTech Vendors
- General AdTech (ad servers & set-up, Prebid etc.)
- And more...
About the founder:
Nathan Thomas is a seasoned Senior Vice President with 15+ years of experience in the AdTech industry and a proven track record of leading multi-level Ad Operations & Yield Operations teams. Instrumental in scaling a sell-side start-up from early stages to established industry leader. Excels in driving the business, showcasing exceptional capability in developing innovative programmatic monetization strategies and leading advanced technological integrations across ad servers, supply side and demand side platforms, as well as identity and data management platforms. Recognized for forging strategic partnerships and leading product and operational innovations as well as being an outspoken member and thought leader of the AdTech community.
After emigrating from Switzerland in 2008, Nathan joined Playwire as one of the initial team members. His efforts were instrumental in transforming the company into a premier publisher monetization platform. Nathan’s focus on optimizing ad inventory and data monetization across direct and third-party sales channels—spanning display, video, and mobile—paired with his expertise in AdTech product integrations and partnerships, solidified Playwire’s reputation as an industry leader. Over his 16-year tenure, he built and managed various cross-functional teams, including Yield Operations, Ad Operations, Publisher Management, and Data Sales, driving consistent innovation and growth.
Being extensively connected to both the supply and demand side of the online advertising ecosystem, Nathan has built an expansive network of partners consisting of all major players in the digital advertising space. He has vast experience with multiple Ad Servers, SSPs & DSPs, Data Management Platforms as well as mobile, video and display advertising standards, industry regulations and data privacy laws like COPPA, GDPR and more.
Prior to joining Playwire, Nathan graduated with a Master’s Degree in Mass Communication and Media Research from the University of Zurich, Switzerland, where he worked in the Department of Media Economics. His research projects were presented at international conferences in San Francisco, Lisbon and Cologne and published in Journals such as The Journal of Media Business Studies. He is also the co-editor of the book “Werbung im internationalen Vergleich: Zustand und Entwicklung” on the international development of advertising from a comparative perspective, published in Germany.